The Event Show

Show Notes: Sally interviews serial volunteer Emma Boddington-Stubbs on The Event Show about why she volunteers and what volunteers gain, including fun, friendships, new skills, supplier contacts, and improved...

Early Adopters Are Not Influencers: Rethinking Early Bird Tickets and Event Marketing Sally reflects on insights from Seth Godin’s This Is Marketing, challenging the assumption that early adopters become long-term...

Freelancing in Events: Identity, Scope Creep, and What We Lose When We Settle for Less In this episode of The Event Show, I sit down with Nadine Cove to unpack what it really looks like to build a career in events...

Mel Kettle ran 300 events in a single year for Microsoft. One event every working day. She told me this on the podcast this week and I just sat there thinking, how did you survive that. Turns out, she didn't really....

I recorded this episode from a car park, and it turned into one of my favourite little chats to myself about something we all experience but rarely think about: arrival timing at events. In this episode I share my...

In this episode, I speak with Sarah Eaton, Manager Major Events and Sport at OneMusic Australia, about when events and businesses need a music license and the copyright risks of playing music without permission. Sarah...

Authenticity vs. Vulnerability in Event Marketing with Cat Matson You can find Cat Matson at www.linkedin.com/in/catmatson In this episode of 'The Event Show,' host Sally and guest Cat Matson, a speaking and...

This episode is for you if you're trying to figure out how or if to use AI when building your personal brand.  It's also for you if you're in a workplace that is holding you back and we discuss ways you can get out of...

I challenge you to rethink how you create events and experiences for your audience. Currently, people are eager for in-person connections and engaging interactions. I recall a conversation with someone celebrating...

When ticket sales fall short, giving seats away can feel like the only option. But done badly, it risks alienating your paying guests. In this episode, I share stories and strategies for papering the room in ways that...

Balancing Authenticity and Professionalism: Effective Event Marketing Tips In this episode, we explore the fine line between being authentic and overly transparent in event marketing. Learn why sharing too much of...

Crafting Cohesive Event Branding with Amber Chalus: The Power of Canva Templates In this insightful episode of the Event Show, we welcome Amber Chalus, founder of Biz Sister, to discuss the importance of consistency...