14: Event management tips for communication pros

In this episode, I am joined by Mel Loi to discuss the critical role of event management in communication, the importance of focusing on the audience, and common challenges in organizing events.

I share my journey into event management and offer practical advice, including leveraging AI tools and balancing costs and sustainability.

We also touch on creating memorable audience experiences and strategic event planning.

Whether you're a professional communicator, team leader, or project manager, this episode is packed with insights to help you host impactful events.

00:00 Introduction to Event Management
01:01 Meet Sally Porteous: Event Management Extraordinaire
01:33 Sally's Journey into Event Management
07:24 The Importance of Quality Event Management
09:52 Common Challenges in Organizing Events
12:10 Organizing Internal Events: Key Considerations
17:31 Balancing Costs, Optics, and Sustainability
20:03 Leveraging AI in Event Management
23:40 Final Thoughts and Key Takeaways
23:56 Sally's Communication Insights