I don't care about your logo placement

Are you looking for sponsors for your event?  I don't know if you know this about me, but sponsorship is kinda my thing and I love helping both sponsors and sponsor properties get the most out of relationships.  I see all too often, the boring list of benefits, not least of which is the good old logo placement on the website.

Most sponsor benefits are rubbish and it's not because the properties don't have something valuable to sell, it's just that they come at it from the wrong angle.

To truly unlock your sponsorship potential, consider these steps:

1. Assess Your Assets: What do you have within your organisation’s reach that can be leveraged as part of a sponsorship proposal?

2. Know Your Network: Identify who in your network or board has valuable connections that could be leveraged in negotiations.

3. Build Customised Proposals: Steer clear of one-size-fits-all pitches. Instead, embark on strategic planning sessions that focus on identifying your unique offerings and who might value them.

4. Engage in Conversations: Before finalising any sponsorship packages, engage prospective sponsors in meaningful conversations. A simple LinkedIn message requesting feedback on your proposal can yield surprising insights.

5. Find Personal Connections: Identifying sponsors is about personal connections and understanding the individuals impacted by your organisation's mission.

I've also written another blog which expands on these and recorded an entire podcast episode that really gets into the juicy bits (click here if you're game).

Share your sponsorship wishlist with me!