Marketing Your Event with Enthusiasm: How to Attract the Right Audience

Marketing your event with enthusiasm: how to attract the right audience

When you’re putting an event out into the world, your instinct might be to share every detail of the process—the struggles, the doubts, the sleepless nights. And while that honesty can make you feel relatable, it doesn’t always make your event irresistible.

Your audience isn’t just looking for rawness. They’re looking for reasons to get excited. They want to feel like saying yes to your event will move them closer to their goals, connect them with the right people, and give them an experience they can’t get anywhere else. That’s where marketing with enthusiasm comes in.

I learned this the hard way years ago. As a teenager, I had no idea songs were remade. I thought every hit was original. I also couldn’t tell the difference between an Australian band and an international one. When I found out, I was crushed—suddenly, they weren’t as impressive. The pedestal was gone. That’s what happens when we overshare the wrong kind of behind-the-scenes. We pull back the curtain so far that the magic disappears.

So, what should you do instead? Share the details that add value for your audience. If you’ve chosen a venue, don’t just talk about how pretty it is. Explain how it’s perfect for networking, or how the layout creates the kind of conversations that can lead to collaborations. Suddenly, the venue becomes part of the transformation your attendees are buying into.

The same applies to your speakers. A list of names is just noise. But a short, engaging video of a speaker saying, “Here’s what I can’t wait to share with you,” makes people lean in. That’s event marketing that builds connection and anticipation, not fatigue.

And here’s the key: enthusiasm is contagious. When you talk about the calibre of people who’ve already registered, or the industries showing up in your audience, you shift the energy. You stop selling tickets and start inviting people into a movement. That’s what event marketing done well feels like.

Because mindset matters. If your language is full of stress and scarcity—“we really hope enough people turn up”—that’s the vibe people will pick up on. But if you’re showing up with excitement, abundance, and confidence, you’ll naturally attract the right audience.

Your job as an event creator isn’t just to organise the logistics. It’s to hold the energy, build anticipation, and market with enthusiasm. Do that, and your community will not only want to attend—they’ll be excited to bring others along with them.

🎧 Want more strategies on how to sell out your event and create irresistible marketing? Listen to the latest episode of The Event Show, where I break down the steps to marketing with enthusiasm and building momentum that lasts.