You better read this or you won't get that bonus!

What's your motivator?  Mine is a car like an E Type Jag convertible with beautiful interior and a sound system to match!  I'm someone who is motivated by the carrot, not the stick.  

When it comes to compelling your audience to consider your event, are you using the carrot or the stick?  Have you worked out your audience demographic and considered what they might be motivate by?

If they're motivated by fear (the stick), then scarcity will work, or FOMO.  But if they're motivated by the good stuff (the carrot), then bonuses would be the perfect option for them.

Here’s 10 examples of these in use.

Motivated by the stick..

1. Only 3 days left to register!
2. Early bird closing in 1 hour!
3. The VIP section only has 4 seats left!
4. Mary and Joe have already registered, don’t miss out on meeting them!
5. Get in before Friday because the price is going up!
6. Only 6 seats left in the front row – grab yours now!
7. Only 2 single suites left, book now to prevent having to share.
8. The meet & greet is almost full – don’t miss out, book today.
9. We’re almost sold out – do you have your tickets yet?
10. You won’t get on the door list if you don’t register now!

Motivated by the carrot

1. Register in the next 3 days and grab an early bird bonus!
2. Anyone who registers in the next hour wins a prize - woohoo!
3. The last 4 seats in the VIP section come with bonuses – want in?
4. Anyone who registers in the first week gets to meet Mary & Joe in person!
5. On Friday, everyone else is going to pay more than you – and we’re giving you an early bird bonus for being so clever.
6. Want to be in the front row? This is where all the action happens and the easiest place to put the lucky door prize sticker under the seat! #getonit
7. Luxuriating in your spa bath, listening to heavy metal on the surround sound system, dancing like no-one’s watching….  Single accom is the bomb, but it’s nearly gone so #getonit
8. Are you the “back of the line” type or the “front of the line” type?  Grab a meet & greet ticket and make your way to the front of the line, thank you very much!
9. We’ve kept a ticket a side for you, and it comes with a special gift - join us at the un-wrap party!
10. Your name at the top of the guest list – are you ready for the VIP treatment?

Now, if anyone's offering a car like this as an early bird sign up bonus, let me know, I'm in!