In this Event Planner's Handbook you will:
-1-
DESIGN with clarity
By expanding on your purpose, audience, objective, and outcome, the DESIGN phase of any project is what sets the successes from the failures. You are encouraged to explore these four key components to establish your decision anchor supporting your entire planning journey. From there you start to map your ideas for content, environment, programming, and theme.
-2-
MARKET with confidence
Never wonder again, how to get your message in front of your audience. In section 2 the entire marketing process is explored from the plan, materials, merchandise, promotion, PR, sales, and sponsorship. From traditional methods such as posters and flyers, to exploring where your audience hangs out and how to get in front of them.
-3-
OPERATE with systems
Understand what it will take to bring your event to life, build your run sheet, map out your venues. This phase gets you into the specifics of execution. You know what you're creating and for whom you're creating it, Operations is where you build it.
-4-
Manage the ADMINISTRATION with ease
From budgets to records, resources, people, and how to manage all the elements that come together to create your event. An effective administration system means you can direct and allocate resources with ease, and give you the tools to build on your experience.
-5-
PROTECT yourself, your guests and your community
This section on contract negotiation and risk helps you think about what you need to do to make sure you have considered any regulations or licenses you may need to consider, or anything you need to comply with.
You + This Workbook = everything you need to go from IDEA to LAUNCH!
Maybe you've been thinking about launching your own event or retreat for months but you've been nervous about what to do..
Or maybe you know exactly what you want to create and you just need a little help to get it in order.
Either way, this Event Planner's Workshop Workbook will support you whether you need a little or a lot of support. If you're a DIYer or have been planning events for years, there will be something in here that will help you take your event from IDEA to LAUNCH.
Here's my promise to you.
- If you take a little bit of time to set up your event project, you will LOVE the event planning process.
- Focus on the elements that excite you the most and be sure to do the first part so you know what you're working toward. Do this and you will create great momentum.
- Join the community, share your experience and learn from mine. I will personally support you on your journey.
- Take your IDEA, write a few lines in each section of this workbook and I promise you will know exactly what to do.
- With my support, you will have the confidence to LAUNCH your event in no time.
A Note From Sally...
I'm Sally, and I run The Event Planners Workshop. I am passionate about increasing your capability and therefore capacity, to produce better events for your audiences. When the processes take care of themselves, you can focus on creating and delivering amazing content, experiences and outcomes.
When you set the foundation of the event plan and start the wheels turning, you create an environment that is conducive to creativity and allows for focus and intention..
In this workbook, I share what I have learned from not only 20 years of producing and planning events, but my experience in coaching and training event planners just like you, how to create amazing audience experiences.
I'm committed to sharing everything I know now and into the future, with committed event creators like you.
When You're Ready
The Ultimate Event Planner's Workhop Workbook is here for you.
Still Have Questions
How do I find you to ask questions?
How do I know you have the experience I need?
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All The Tools You Need To Create A Successful Event
I want you to know that I am committed to helping you because I believe collaboratively we can all make great events. If you find yourself struggling, you're welcome to contact me anytime. Just click the FAQ link above and you will find my email, website, and phone number. You can also connect with me across social media and the link to those platforms is also in the FAQ above. And I would love to hear about your event, so please share with our community so we can all benefit from creating greater audience experiences.
