It's time to take your event from IDEA to LAUNCH. Take that content you have been sharing and create that transformational event for your clients. They deserve to have uninterrupted time with you, and you know that if you could just have their attention for a day or two, you could change their lives. This course, delivered personally with me, will show you everything you need to put it all together.
Create exponential change with your clients
You've been working in your field for years and you know the change your program can make in your client's lives. You have the course, you offer incredible support and your community is flourishing.
LET ME GUESS...
If only you could get their undivided attention for 2-3 days, or even just 1 day. You could quantum leap their change faster and more effectively than they ever imagined. You bring depth to their experience, a new level of knowledge, if only you could get them to remove all distractions, give you a day or a few, they will be in awe of what they can achieve.
And you've probably found yourself wanting to plan a retreat or an immersive. An event that will give them and you, the focus to expand:
- A beautiful venue that gives them a luxury experience.
- Nourishing food, relaxing spaces & time for mindfulness
- But you feel you need checklists and tools, and someone to support you?
- And a system that will ensure you have a sell-out event.
WHEN IT ALL FEELS TOO HARD
There's so much to do and decisions to make. There's so much to remember and you just don't have time to wade through all the books, and nothing really covers your event type.
... and so you look for other ways to connect deeply with clients.
You create that online community, you work hard to support people personally over DM, you do weekly coaching calls and 1-on-1 coaching.
AND YET, YOU KNOW THERE IS STILL SO MUCH MORE YOU COULD GIVE!
When it's time to take your program to the next level, that's when you need to take your clients on a journey to deepen their discovery.
A journey where they are immersed in your subject matter, immersed in their transformation, immersed in changing their lives.
Imagine if...
- You knew in advance all the tasks that needed to be completed all the lists, all the processes, all the tools.
- You had your own personal event planner but still had control, space & freedom to create. (Without paying thousands to a freelancer).
- You could finally focus on the content and create a transformative audience experience.
- You didn't have to know how to plan, or market your event. wondering if you have remembered everything, getting caught up in the logistics.
What if all the lists were done for you - You had all the checklists, procedures, plans and templates you needed to plan the perfect event.
WHAT IF YOU HAD ALL THE TIME, ENERGY & SUPPORT, SO YOU COULD FOCUS ON THE EXPERIENCE & TRANSFORMATION?
WHAT IF I HANDED YOU THE CHECKLISTS & TEMPLATES TO HELP YOU
PLAN THE PERFECT EVENT?
Maybe you have considered or even planned a retreat, event or immersive experience in the past, but you're just not sure how to make it work.
Unlike other programs that spend hours on ideal customer identification, or mapping out your business plan, this course works because I've created a system that will have you taking action from day 1.
Helping your clients at a deeper, more connected level is possible & easy.
Imagine dramatically increasing your connection and deepening your relationship with your clients through an immersive event experience.
I can show you how.
EXPLORE WHAT'S INCLUDED ➡
I GET IT, YOU WANT TO FEEL CALM, ...
SO LET'S RECAP BECAUSE I WANT YOU TO FEEL WHAT'S POSSIBLE WHEN YOU HAVE ALL THE KEYS.
No more overwhelm
No more logistics nightmares
No more marketing confusion.
Let the planning flow, the creativity thrive and the bookings come to you easily.
INTRODUCING...
The 12 step system for simplicity in your event planning, WITH all the templates and swipe files you could possibly need.
Create the perfect event that transforms your clients
Without sacrificing YOU, your TIME or your PROGRAM.
GET THE PRICE NOWBy the end of The IDEA to LAUNCH Event Plan, you will have:
- Result 1, confidence to take action, using a system, so you can stop worrying about what you have forgotten. Never again will you wonder if you remembered all the details, made all the right decisions or did enough to sell out.
- Result 2, a portfolio of checklists, templates and processes, to create the perfect event plan every time, perfect for people who would prefer to focus on content creation, client engagement, and building an immersive experience.
- Result 3, a replicable system, allowing you to recreate your event time and time again without having to begin from scratch every time.
And you'll be able to achieve all of this with one extra invaluable resource... ME!
Unlike other courses and programs that leave you without so much as an email address to reach out to... I'll be with you throughout the program! Just like your own personal event planner.
HERE'S WHAT'S INSIDE:
You're going to
love
these
40-PAGE WORKBOOK
The IDEA to LAUNCH Event Planners Workbook covers design, marketing, logistics, money, safety, security & control. And you get the workbook all in one go.
WEEKLY LIVE Q&A
A weekly live Q&A with me where you can bounce around your ideas, receive inspiration and tips and get extra knowledge and ideas for specific situations.
VIDEO TUTORIALS
In-depth video training on each and every element, with examples, stories of where it works & where it doesn't, and my personal experience.
CHECKLISTS
Never forget anything again. Every checklist you need from site selection, catering, programming, invitations, promotion, technical requirements, volunteer engagement. Even the event day packing list!
TEMPLATES
The design plan, budget spreadsheet, run sheets, and production schedules, marketing, promotion, and social media plans. Email swipe files, Canva templates, project plans, and even an evaluation template.
COMMUNITY
A space where you can be supported by a cohort of equally creative, inspiring, and talented people, all creating incredible experiences for their clients and audiences. A place where you can share your ideas, and support others with theirs.
I did Sally's event training and she knows her stuff! I have already been able to implement the things I learned into the daily operations of the business. Her experience and knowledge around events is exceptional
NICOLE BOWMAN
I'm new to events but I thought I knew what to do, however, after doing Sally’s course she showed me a number of things I hadn’t even considered. Sally’s course was a lifesaver. I covered myself, the venue, and the client and pulled off an amazing event. I would highly recommend.
JAYNE HERRMANN
For any business owner who runs any type of events for any occasion, putting on workshops, holding information sessions or even a boardroom meeting, I recommend you do this course. This is a course no business should not have included in their professional development plan.
JANET CULPITT
IDEA to LAUNCH
When you know that if you could give your clients the dedication they deserve, I can give you the system to help you focus on the experience.
- DESIGN the ultimate event experience for your client and guests
- Using this easy to follow process, supported by your own personal event planner (that's me!)
- You can finally stop worrying if you have done enough and just get it done.
- You will never have to remember all the steps again.
- When you have all the templates, checklists, and tools to make it happen.
- A simple workbook for each step of the way.
- And your own personal event planner to support you along the way.
From retreats to weddings, festivals, and fetes. I've planned conferences and business meetings, sales events, and workshops. No matter the event, how complex or simple, this system and support will work for your event.
Get your hands on the exact process I use to create all my events for me, my clients & my community.
YOU. CAN. DO. THIS.
Other people who have worked with me have said that my systems enable them to successfully develop and project manage many more events than their first one. They talk about gaining confidence to make decisions, negotiate contracts and book logistics. They talk about losing limiting beliefs, worry and concern about attendance numbers, and whether they have remembered it all.
Seriously they say, it really is much easier than they think
All the checklists, templates and tools you need. Rolled out as you need them, working together to bring in the relevant parts at the time you need them. Plus you have ongoing access once completed, so you can pick up no matter where you are on your next event planning journey.
FOR JUST $2995, YOUR EVENT COULD BE LAUNCHED IN THE NEXT FEW WEEKS!
It's time to give your clients that transformation experience you have wanted to deliver. To take your audience on a journey of enlightenment, or to simply just get things done in an orderly manner without the stress without the worry and without wondering if anyone will show up.
And just who will be teaching you take your event from
IDEA to LAUNCH?
Me! I'm Sally Porteous
EVENT CREATOR, TRAINER and COACH, building exceptional audience experiences.
I've been planning events and conferences for more than 20 years - but for the first 10 years I didn't' know that's what I was doing. Until one day I had an experience to work with others and I saw how difficult some people found the process. So I decided to immerse myself in this field and spent the next 5 years studying business and creative industries, focusing on event management.
In my career, I have produced more than 200 events for more than 20,000 people, and I've worked on any kind of event you can imagine. The stories I share, the examples I use and the skills and knowledge I give to you, come from not only my experience, but a strong knowledge base as well. It really is like having your very own qualified event planner on your team.
"I WOULD NEVER HAVE PUT THESE EVENTS ON!"
Sally is amazing and I have so enjoyed working with her for the last 6 months. I would never have put on my events without her knowledge and support. If you are looking for help in the event planning area please contact Sally. She is so committed to your success.
PETA JEPPESEN
BEYOND THE CLASSROOM AUSTRALIA
I'm here to help you achieve 5 things
The breakdown
PHASE 1
EVENT DESIGN
Spending time exploring the purpose, content design, entertainment, presenters, and MC and how this fits into the design perspective.
We explore the environment, venue criteria, layouts, and floor plans, and how they meet your design needs. The all important decisions around catering and service and finally, how you want your guests to feel with sound, lighting, and stage production.
Designing an exceptional experience for your audience through supporting your creative endeavors collectively.
PHASE 2
MARKETING
Never wonder again if you have done enough. If you haven't already done it, here you can establish your target market, how your material such as invitations, posters, and marketing collateral look. Creating the plan to share your message both online and offline, how to get publicity, and the most effective way to sell tickets. And there's a bonus section on sponsorship and partnerships (yep, there's a difference).
Give yourself the best possible chance to impact as many people as you intend, with a strategic marketing focus.
PHASE 3
OPERATIONS
Mapping the attendee journey, how they get there, and show up for your experience. The communications plan and logistics, and everything you need to remember on the task list. The logistics and order, the teams and resources, site selection, and technical requirements.
Working out what you need to pull all this together, how you are going to do it, and what help you need.
PHASE 4
ADMINISTRATION
Working with budgets and knowing what price to charge. Managing resources, volunteers, committees, and staff. Run sheets, schedules, project planning and timelines, and recording it all so you can grow your event, and keeping on-side with those whose help you need.
The tasks checklists and activities that keep the wheels turning, the momentum building, and the execution running in the background.
PHASE 5
CONTRACT, RISK & NEGOTIATION
Compliance and making sure you meet all your legal obligations. Creating decision-making structures, COVID safe plans, and making sure you keep your guests safe. You will understand contracts and gain negotiating power, not to mention a great list of key suppliers.
Knowing the basics of protecting yourself, your company and your guests, as well as building the skills to know when you need to call in a professional.
The IDEA to LAUNCH gets you from A to Z in record time. This is your ticket out of overwhelm and into planning your retreat, event, conference, festival, community gathering..... with confidence..
Let's get you started!
Not only are all future updates included, you will be able to access all the templates and checklists perpetually. So no worrying that you have lost your files. PLUS, don't forget the weekly check in where we will work on your event together.
I'm ready
I know you're going to love these bonuses that will bring everything together for the perfect event plan you can use again and again.
Let's really fast-track your success!
- BONUS 1 --> Sponsorship Design & Marketing. Get better results when you know what sponsors actually want.
- BONUS 2 --> Staff & Volunteer Management. Get standard job descriptions, a resources plan and tips on how to delegate effectively.
- BONUS 3 --> How to Conduct a Risk Assessment. Keep your guests safe and yourself protected, by knowing how to conduct an effective assessment of your event activity.
- BONUS 4 --> Effective community engagement. Planning a public event? It always pays to keep your neighbours happy. We'll go through a checklist to make sure you've done all you can to let your community know your epic event is rolling in!
Sally took the time to really help me analyze the true goal of my event. She helped me find a title that my audience could connect with. She was so encouraging, supportive, and even helped me with my mindset.
RACHEL
EVENT COMPANY OWNER
We looked to Sally for help with complex decisions for the delivery of the festival that would impact the business model of our event, and ultimately the event’s bottom line. Having a mentor with experience in the music and event industry was also instrumental in our ability to take the festival to a national platform in our second year, as well as navigate the issues around sponsorships and partnerships, seeking both short and long term finance, managing events and teams remotely, and marketing on a national scale.
DORIAN
FESTIVAL PRODUCER
you are THE master of events
TRANG
VA and woman of few words
I wanted to let you know the very positive impact you had on me and my career contemplation. Your optimism and can-do attitude has been evident to me in all your emails and posts since. I joined the online event you held at the tennis centre and I could tell from that there are a lot of people in the industry who valued your presence and effort to organise the event.
LOUISE
EVENT STUDENT
I'm ready to join for AUD $2995
START NOWStill Got Questions?
How Long Does the Course Take?
Does this program work for any event?
Can I pay in instalments?
Is there a guarantee?
Do you offer 1-on-1 coaching?
Are you ready to plan the perfect event?
Confidently create your audience experience - finally deliver that transformational experience - never worry about what to do ever again.
- Supporting you to DESIGN an incredible experience.
- Done for you marketing to support your LAUNCH.
- Finally all the checklists & templates you need.
- Plus your own event planner for support & guidance.
- Plus comprehensive video tutorials & worksheets for every step of the journey.
WHAT ABOUT A GUARANTEE?
I promise that you CAN do this. But if you change your mind prior to commencement, I will offer you a full refund, no matter the reason.
Take the time to explore the materials and experience The Ultimate Event Planner's Course and then make a decision using the information you have, rather than the information you don’t.
All I will ask from you is to jump on a Zoom call with me to help me understand how to improve the program. Simple!
MY LAST PIECE OF ADVICE
I know first hand how beneficial it is to have someone in your corner. I know how easy it makes it when there is a step-by-step process to lead me through, and well, templates and checklists - I never work without them anymore.
So don't let that fear, lack of confidence, or feeling that you don't know what you're doing, stop you from creating that experience for your clients, guests, or community. I'll hold your hand every step of the way.
